STRATEGIC LANGUAGE, AI AND THE FUTURE OF BUSINESS

A conversation with Professor Yasuhiro Eguchi

The central idea of Useware Strategy is that companies do not win simply because they offer better products, lower prices, or more advanced technology. They win when their products fit naturally into customers' lives and require less effort, time, thought, waiting, and uncertainty.

At the University of Pittsburgh School of Business with support from the Asian Studies Center, Professor Yasuhiro Eguchi will give a talk on marketing and strategy from a Japan perspective. Drawing on his extensive work as a marketing consultant and educator, Professor Eguchi will offer an invitation to rethink how we see business, how we create value, and what it means to lead in the age of AI.

Yasuhiro Eguchi is Professor Emeritus at Gakushuin Women's College. Today, he lectures, trains, and advises executives and business leaders on marketing strategy, corporate transformation, management and organizations in the age of AI, and Useware—the design of value that people continue to use.